Thai Wok’s sales figures very strongly point to three dominant dishes that were most frequently ordered by consumers during the pandemic. These are pad thai, pad udon and fried rice. Pad thai alone, since the pandemic began, was sold to the tune of almost 5 million servings.
The well-known Thai Wok brand is an example of a Polish family business that, over the course of 10 years, has evolved into a nationwide restaurant chain, which this year will have 25 restaurants. Bartosz Brusikiewicz, managing director and board member of Thai Wok, will talk about how to conduct such a transformation of the format.