Thai Wok is following through with its investment plans and is opening another restaurant, this time at the Wola Park shopping centre in Warsaw. The restaurant is the first investment with a completely new design, which will be continued by the brand for future openings.
The Thai Wok restaurant at the Wola Park shopping centre is a place that shows the new spirit of the brand. Everything is fresh, modern and Thai. The brand has teamed up with one of the top illustrators, Iza Dudzik, who designed an artistic illustration featuring the Thai nature of the brand. The graphic elements combined with the new design open a new chapter in Thai Wok’s communication as a restaurant serving fresh Asian flavours. Another distinguishing features of the restaurant is a mural featuring Dudzik’s illustration painted on one of the restaurant’s walls. The additional restaurant space assigned to the premises makes it feel less like a typical food court, which was a huge selling point for many customers when it opened.
Our investment strategy assumes very strong expansion over the next three years. At the beginning of the year, we opened two premises in Warsaw. In the form of a restaurant in Bemowo and an office canteen at ul. Domaniewska. The Wola Park shopping centre is the third planned location in Warsaw for this year. A further five openings also lie ahead in other cities, including Łódź and Poznań. We are consistently building our brand strategy as the Asian leader in the QSR segment, which is why we have decided to refresh and make a bold branding move – says Bartosz Brusikiewicz, Managing Director of Thai Wok.